Website Policy — Benefiti.app

Website Policy

Date of last modification: 15.04.2021.


The website of our company Smart Benefit Technologies d.o.o. Belgrade (SBT) - https://www.benefiti.rs (Website) uses a number of different technologies, some of which we control ourselves (first party), and some are controlled by third parties (third party). These technologies include, but are not limited to, cookies, scripts, fonts, and images (Technologies). The listed Technologies primarily collect your data to provide a better user experience on the Website, customize the content of the Website for visitors, create our marketing activities, enable social media functions, as well as for other stated purposes, all aimed at providing a better experience for each individual visitor to our Website.

All details regarding data protection with us and our compliance with regulations in this area, the data we process as part of our business activities, the legal grounds for processing your personal data, and the purposes and methods of data processing can be found in our Privacy Notice.

This Website Policy (Policy) applies exclusively to the official and only valid Website of our company. The technologies used by our platform Benefiti.app are not subject to this Policy.

In accordance with the laws of the Republic of Serbia and the laws of the European Union regarding the protection of personal data of individuals to whom the data relates, we must obtain your consent for any use of the mentioned Technologies on the Website that are not deemed necessary, as well as provide you with clear information about what these Technologies are for, as well as about the third parties we cooperate with, which is explained below.


Which Technologies do we use?


  1. About cookies

  2. Cookies are small text documents (files) that contain a set of data needed to identify the internet browser of an individual visitor (a string of letters and numbers), which our website sends to the visitor's browser during a visit to the website, and which is stored on the hard drive of the visitor's computer, tablet, or mobile device (Device). Examples of cookies include login credentials, items in your online shopping cart, and tracking identifiers. A cookie on your device stores a small amount of data about your visit to the website. Upon each return visit to the website, the website retrieves the data contained in the cookies in the visitor's browser.

    Cookies can create personal data, i.e., data that relates to an identifiable natural person, either directly or indirectly. Cookies differ by duration, purpose, and the site that generated them. Cookies are set by both our web server and third-party web servers on our website, and they can read, update, or delete them each time you visit the website, depending on the type of cookie. Our website uses temporary and "permanent" cookies.

    Cookies that relate only to one user session (a one-time visit to our website) are temporary cookies, which have a duration limited to your visit to the website. They are automatically deleted when you close your internet browser and are usually considered necessary for the functioning and access of the website.

    Other cookies (such as tracking cookies or authentication cookies) are often stored for a longer period, which varies from a few days to several years. Thus, these so-called "permanent" cookies remain stored in the internet browser of the visitor's Device until a specific expiration date, unless the visitor deletes them before that deadline.

    Some cookies may impact your fundamental rights to privacy and personal data protection since they contain personal data that you, as a visitor to the Website, may disclose. For this reason, we require your consent for cookies to access or be stored on your Device. Precisely for this reason, as a company that prioritizes transparency in business and cares about your privacy, we limit the use of cookies in the manner detailed below.


  3. Who sets them?

  4. The website uses "permanent" and temporary cookies, some of which are set directly by us, but most are set by third parties. Specifically, our web server sets and stores so-called first-party cookies (first party cookies). On the other hand, third-party cookies (third party cookies) are set by third parties that provide us with support services for the proper functioning of the Website, advertising, or research for analytical purposes.


  5. Which cookies do we use?

  6. Our Website uses cookies for various purposes, but they can all be divided into the following categories of cookies based on their purpose:


    1. Analytics/Performance Cookies: These cookies are set by a third party for research purposes related to analytics. We use them to collect data on how visitors use our Website, which pages of the Website are visited most frequently, and how often, as well as how much time visitors spend on our Website. Furthermore, the third party that sets the cookie may also collect other information about you, such as your geographic location, IP address, type of Device you are using, and other information about the Device. These cookies track the performance of the Website and how it is used by visitors, all with the aim of improving its functionality. The information obtained can be used to create a unique "fingerprint" of the visitor, which will identify you on other websites you may visit and can be used to create a profile of your online activities and interests.
    2. Functionality Cookies (Preferences): We use these to allow the Website to remember the choices made by visitors (such as the language or region in which the visitor is located and other elements of the Website that the visitor can influence), as well as any changes the visitor has made regarding this, all with the aim of providing an optimal user experience.
    3. Targeting Cookies (Targeted Advertising - Marketing): We use these to collect information from the Device for the purpose of displaying targeted advertising content to the visitor that may interest them or limiting the frequency of displaying certain advertising content, as well as to help measure the effectiveness of advertising campaigns on the Website and other sites. They can remember that a visitor has visited a certain page of the Website and that this information is shared with third parties, including advertisers and agencies we collaborate with, and they may also be connected to the functionality of sites managed by third parties. In most cases, these cookies track visitors via the Device ID or IP address.


    Non-Essential Cookies

    We use them for all business purposes that are not strictly necessary for the functioning of the Website:


    Functionality Technologies (Preferences)

    Cookie Name Who Can Store and Access the Cookie Purpose of Using the Cookie Duration
    lang LinkedIn To remember the selected language version of the Website Single visit to the Website



    Analytics/Performance Technologies

    Cookie Name Who Can Store and Access the Cookie Purpose of Using the Cookie Duration
    _ga Google Analytics Website usage analysis 2 years
    _gat_gtag_UA_87368058_6 Google Analytics Limiting the amount of data on high-traffic websites 1 day
    _gid Google Analytics Website usage analysis 1 day



    Marketing Technologies

    Cookie Name Who Can Store and Access the Cookie Purpose of Using the Cookie Duration
    _fbp Facebook Facebook uses them to deliver a range of advertising products, such as real-time bidding from independent advertisers (third parties). 3 months
    fr Facebook Contains a combination of unique browser and visitor IDs used for targeted advertising. 3 months
    bcookie LinkedIn Used by LinkedIn's social networking service to track the usage of embedded services. 2 years
    bscookie LinkedIn Used by LinkedIn's social networking service to track the usage of embedded services. 2 years
    lang LinkedIn Set by LinkedIn when the web page contains an embedded "Follow Us" panel. One-time visit to the website
    lidc LinkedIn Used by LinkedIn's social networking service to track the usage of embedded services. 1 day
    lissc LinkedIn Used by LinkedIn's social networking service to track the usage of embedded services. 1 year
    tr Facebook Facebook uses them to deliver a range of advertising products, such as real-time bidding from independent advertisers (third parties). One-time visit to the website
    UserMatchHistory LinkedIn This cookie is used to track visitors so that more relevant ads can be displayed based on the visitors' preferences. 29 days



  7. Services We Use

  8. Our Website uses various third-party services to provide you with an optimal user experience every time you visit our Website. Currently, we use services from the following providers: Google Analytics, Facebook, and LinkedIn.

    While we are fully aware of all the Technologies used by the mentioned service providers and have listed them in this Policy, we cannot guarantee that any of these Technologies will not be modified in any way. However, we guarantee that we will adequately represent any changes that occur after we become aware of them through amendments to this Policy.


  9. Visitor Consent for Using Technologies

  10. Storing all non-essential Technologies on the Device/browser of the Website visitor implies that the visitor is aware that the Website uses Technologies and has consented to this in accordance with this Policy and by selecting the appropriate option provided by Smart Benefit Technologies d.o.o. Belgrade during their visit to our Website.

    The visitor can freely and independently choose to prohibit the use of all Technologies except those necessary for the functioning of the Website, to allow the use of only those that are essential for the proper functioning of the Website, and not those that track their online behavior for marketing or other purposes, or to accept the use of all Technologies.

    Additionally, visitors to our Website can change or revoke their consent at any time.


  11. Modification/Revoke Consent

  12. Visitors can influence the way Technologies are used at any time by adjusting the settings in the internet browser through which they access the Website. In this way, they also deny or revoke their consent for use.

    The Technologies we have mentioned may contain data about the identity of each visitor to the Website, for which the visitor has consented to be disclosed. Therefore, we would like to emphasize that if you do not give your consent to accept the mentioned Technologies or revoke it, access to the content of the Website, or the use of some of its features, may be limited to a lesser or greater extent.


  13. Changes to the Website Policy

  14. If the text of this Policy is modified or supplemented, we will enter the date of the last version of the document. We will timely inform you of any changes to the Policy.


  15. Contact Us

  16. We are at the disposal of all visitors to the Website to answer any questions you may have regarding the protection of personal data or the use of Technologies on our Website. You can reach us by sending an email to: gdpr@benefiti.rs.

    Given that your personal data is collected through the mentioned Technologies, we invite all visitors to our Website to familiarize themselves with our Privacy Notice along with this text.